I like the *hard parts of product design.

Eleven years of product design, most of it where enterprise complexity meets real people: telecom e-commerce, account systems, payments, trade-in logistics, API marketplaces, and the design systems that hold them together.

My work sits at the intersection of user insight, product strategy, business goals, and execution. The parts I enjoy most are the parts teams dread: understanding the real problem under the stated one, aligning stakeholders who own different pieces of a broken whole, and shaping solutions thoughtful enough for users, practical enough to ship, and strong enough to support the business.

I'm strongest where complexity needs to become simple — clarifying a workflow, improving comprehension in a high-stakes flow, strengthening a design system, or helping a team make better decisions through research and iteration. To me, design is judged by what changes because of it: faster workflows, clearer decisions, stronger adoption, fewer support calls.

How I work with AI

I use AI as a design and thinking instrument, not a slogan. Current, real examples: I designed and run a personal operating system — markdown, skills, and automated reviews — that manages my work pipeline; I built an AI-assisted brand-audit workflow that produces research-grounded sales audits in minutes; and this site was designed directly in code, AI-assisted, from a written design system. I care about where AI genuinely compresses work — research synthesis, iteration speed, edge-case exploration — and where human judgment has to hold the pen.

What I'm looking for

Teams where design is a strategic partner — where thoughtful product decisions, strong collaboration, and measurable outcomes matter more than theater.