Tết · ends Feb 9
Signature Gift Box
★★★★★ 31 reviews
$148 $148 $128
+ 2 free bags of cashews
Updated October 2026 · Next season: Tết, Feb 6
The back end stays. The front end *starts selling.
Front-end design for Shopify stores that sell food, gifts, and the things people drive across town for. Whoever built your store keeps the admin. Your customers get a store that puts the right product first, shows the deal where they decide, and finishes on a phone.
English · Tiếng Việt · Español. No login, no call, no pitch unless you ask.
- 2.3%Median conversion for Shopify food and beverage stores. All Shopify stores: 1.4%; the top 20% clear 2.6%.Littledata, 2026
- 40%Cart abandonments where extra costs were the reason. The top reason, by a distance.Baymard, 2025
- 0Back-end changes needed for anything on this page.Theme settings, discounts, and a few lines of theme code
Five switches. Zero back-end changes.
Each switch is a theme-editor or discount setting on a normal Shopify plan. Flip them and watch the same store change. Products, orders and payments never move.
Free shipping over $100 · $8 flat below
The gift box
The box everyone asks about, ready to ship.
Four flavors · eight servings · arrives gift-wrapped.
Tết · ends Feb 9
Signature Gift Box, four flavors
★★★★★ 31 reviews
$148 $148 $128
+ 2 free bags of roasted cashews, added at checkout
Dried mango 120g
$5
Matcha chocolate cashews 85g
$5
Candied ginger 80g
$6
Chili tamarind 120g
$5
Signature gift box$148
Roasted cashews ×2$16 FREE
Subtotal$148
This is the demo store’s home page. Invented products, illustrative prices. Walk the whole store →
See the whole flow, not just the home page
A demo store walked as a customer: product page, collection, cart, checkout. Each step notes what it does and the number behind it.
Every switch has a number behind it.
Benchmarks I design against, with the source. Vendor figures are marked as vendor figures. On your store the numbers are measured, not quoted.
57%Share of viewing time spent above the fold. If your best seller isn’t there, the fold is wasted.NN/g eyetracking
+270%Purchase likelihood with five reviews visible versus none; larger for higher-priced items.Spiegel Research Center, Northwestern
40%Cart abandonments where extra costs were the reason. Show shipping and the free-shipping line before the cart, not at the end.Baymard 2025, 50-study average
+8.4%Retail conversion lift from a 0.1 s faster mobile load; spend per visit rose 9.2%. Speed is the best-evidenced lever on this page.Google and Deloitte, 37 brands, 30M sessions
18%Shoppers who abandon a checkout because the site asked them to create an account. Guest checkout first, Shop Pay on.Baymard 2025
47%Shoppers who skip a local business with fewer than 20 Google reviews; 80% favor owners who reply to every review.BrightLocal 2026, 1,002 US adults
Small enough to start this month.
Everything that leaks a sale, ranked
Home, collection, product, cart and checkout on mobile and desktop. A ranked fix list, screenshots, and a 45-minute walkthrough. Credited in full toward any build.
The store customers see, rebuilt
Home, collection and product pages redesigned inside your theme or a new one. Hero product first, promotions where they persuade, reviews where they work. Admin untouched.
Run a sale without calling anyone
Gift-with-purchase, seasonal pricing, free-shipping bars and badges set up as switches you flip yourself, with a one-page playbook for the year’s holidays.
- I never see your password. Shopify gives me a collaborator code; you can remove me in one click.
- I work on a copy. Nothing goes live until you look at it on your phone and say publish.
- Your builder’s work stays. Products, orders, customers and payments aren’t part of the theme.
- You can edit it after. Prices, badges, banners and photos are settings, and I record a walkthrough.
I read stores the way a customer shops them.
Public stores, read on a phone: what works, what leaks, one thing worth copying. Yours gets the same read, privately.
A calendar, not a discountGolden Nest · bird’s nest, premium giftingThe category leader runs a calendar, not a discount
Give every promotion an end date and say it in the bar.
Read it → Gift wrap as a productBokksu · Japanese snack boxesGift wrap as a product, and a plan selector too earlyPut the gift message and the paid wrap on the product page, next to the price.
Read it → Nine gift sets, one pageFly By Jing · chili crispOne hero jar, nine named gift sets, every pack size on one pageMake the pack sizes variants on the hero product’s page, and show the member price beside the list price.
Read it →All three reads in full → · A read is commentary on a public storefront; not affiliated with the brand.
Eleven years where money changes hands.
Checkouts, trade-ins and marketplaces for T-Mobile and Western Union. Same problems as a gift-box store, bigger numbers.
Send me your store. I’ll send back what I’d fix first.
Within two business days: the three things most likely costing you sales, ranked, and whether any of them need me at all. Reply in English, Vietnamese or Spanish.
Send me your store Opens your mail app with the questions filled in. Or write to hello@steveux.com.