Tết · ends Feb 9
Signature Gift Box, four flavors
★★★★★ 31 reviews
$148 $148 $128
+ 2 free bags of roasted cashews, added at checkout
Updated September 2026 · Next season: Tết, Feb 6
The back end stays. The front end *starts selling.
Front-end design for online stores that sell food, gifts, and the things people drive across town for. Whoever built your store keeps the admin. Your customers get a store that puts the right product first, shows the deal where they decide, and finishes on a phone.
English · Tiếng Việt · Español. No login, no call, no pitch unless you ask.
- 1.5%Average conversion for Shopify food and beverage stores. The top 20% clear 4.1%.Littledata
- 48%Cart abandonments caused by costs shown too late.Baymard, 2024
- 0Back-end changes needed for anything on this page.Theme settings and discounts
Five switches. Zero back-end changes.
Each switch is a theme-editor or discount setting on a normal Shopify plan. Flip them and watch the same store change. Products, orders and payments never move.
Free shipping over $100 · $8 flat below
The gift box
The box everyone asks about, ready to ship.
Four flavors · eight servings · arrives gift-wrapped.
Dried mango 120g
$5
Matcha chocolate cashews 85g
$5
Candied ginger 80g
$6
Chili tamarind 120g
$5
Signature gift box$148
Roasted cashews ×2$16 FREE
Subtotal$148
Demo store with invented products. Prices are illustrative.
See the whole flow, not just the home page
A demo store walked as a customer: product page, collection, cart, checkout. Each step notes what it does and the number behind it.
Every switch has a number behind it.
Benchmarks I design against, with the source. Vendor figures are marked as vendor figures. On your store the numbers are measured, not quoted.
57%Share of viewing time spent above the fold. If your best seller isn’t there, the fold is wasted.NN/g eyetracking
+270%Purchase likelihood with five reviews visible versus none; larger for higher-priced items.Spiegel Research Center, Northwestern
48%Cart abandonments caused by extra costs shown late. 58% of shoppers add an item to reach a free-shipping threshold.Baymard 2024 · Red Stag
+9%Orders after adding a sticky add-to-cart button on mobile, in a split test.Zipify · vendor data
45%Shoppers who finish checkout once they start it on Shopify. Account walls, length and hidden totals are the top reasons they leave.Littledata · Baymard
70%More likely to get a visit when a Google Business Profile is complete; 50% more likely to be considered for purchase.Google, via BrightLocal
Small enough to start this month.
Everything that leaks a sale, ranked
Home, collection, product, cart and checkout on mobile and desktop. A ranked fix list, screenshots, and a 45-minute walkthrough. Credited in full toward any build.
The store customers see, rebuilt
Home, collection and product pages redesigned inside your theme or a new one. Hero product first, promotions where they persuade, reviews where they work. Admin untouched.
Run a sale without calling anyone
Gift-with-purchase, seasonal pricing, free-shipping bars and badges set up as switches you flip yourself, with a one-page playbook for the year’s holidays.
- I never see your password. Shopify gives me a collaborator code; you can remove me in one click.
- I work on a copy. Nothing goes live until you look at it on your phone and say publish.
- Your builder’s work stays. Products, orders, customers and payments aren’t part of the theme.
- You can edit it after. Prices, badges, banners and photos are settings, and I record a walkthrough.
I read stores the way a customer shops them.
Public stores, read on a phone: what works, what leaks, one thing worth copying. Yours gets the same read, privately.
Storefront read 01 · Golden Nest · read on a phone, September 2026The category leader runs a calendar, not a discount
Golden Nest has sold bird’s nest in America since the nineties and it shows in the storefront: every promotion has a date, every gift has a price tier, and 2,144 reviews do the talking. It also leaves two doors open that a smaller store can walk through.
What works
The homepage bar reads “12% off sitewide through 9/25/26.” A sale with an end date is the opposite of a strikethrough that never ends; it gives the buyer a reason to act today and the brand a reason to reset the price on the 26th. Under $200 you get free shipping over $100; over $200 you get a gift of syrups. Two thresholds, two nudges.
Gifts are sorted the way people shop for them: “Under $100,” “Under $150,” and a “Build Your Gift Box.” Thirty-one items sit under $100. The subscription is a ladder, 5% then 10% then 15%, placed below the buy button on the product page where it belongs, not above it.
The product page carries the answer to the question every first-time buyer has: what is this, how do I prepare it, why does it cost this much (“about 30% of a harvest passes”). Reviews, with a distribution, sit right after the description.
What leaks
There is no gift message and no gift wrap on a product that is bought as a gift most of the year. The contact page has an address and a phone number and nothing else: no hours, no map, no pickup. For a brand with a physical presence in Southern California, that is a customer standing outside a locked door. And the site is English only in a category where three of the five strongest local sellers run Vietnamese or Chinese storefronts.
Steal this
Give every promotion an end date and say it in the bar. A “through 9/25” beats a “36% off” that has been there since spring, and it costs nothing but a calendar.
Storefront read 02 · Bokksu · read on a phone, September 2026Gift wrap as a product, and a plan selector too early
Bokksu sells a monthly box of Japanese snacks to a lot of people who are buying it for someone else. Two things it does are worth copying by any store that sells gifts; one thing it does is only right at its price.
What works
The product page treats gifting as a product line. “Make It Special” offers paid gift wrap (about $15) and a washi box (about $20), with a 200-character message field right there, before checkout. That is where the gift buyer decides, so that is where the option lives. Gift plans do not auto-renew, which removes the fear that stops people from gifting a subscription.
The plan tiers show the saving in dollars, “Save $12 / $36 / $84,” with one plan labelled “Popular” and one “Best Value.” Twelve thousand reviews sit below the description with an AI summary on top so nobody has to read all of them. Rewards and a referral program feed the next order.
What leaks
The plan selector sits above the fold, before the gallery, the description or the reviews. At $33 to $40 a month with twelve thousand reviews, a buyer arrives already convinced and the selector is a convenience. A store selling one $160 gift box with two dozen reviews cannot do this: the visitor needs to see the product, the servings, the flavors and the proof before being asked to commit. The same layout on that store would be the first thing to remove.
Steal this
Put the gift message and the paid wrap on the product page, next to the price. Not at checkout, not in an app, not later. Gift buyers decide at the moment they picture the recipient opening it.
Storefront read 03 · Fly By Jing · read on a phone, September 2026One hero jar, nine named gift sets, every pack size on one page
Fly By Jing is a store built around one product that carries it, which is the situation most small food brands are in and most small food storefronts refuse to admit. The chili crisp page is the model.
What works
Pack sizes are variants on a single product page: one jar, a two-pack, three, four, a 16-ounce. The buyer never leaves the page to buy more. The list price sits beside a member price (20% off through the “Tastemaker Club”), so the discount is a reason to join, not a permanent markdown.
The page order is the order a buyer thinks: gallery, title with 4.9 stars and the review count, one line of what it is, three feature bullets, the pack selector, the price, the club, the button. Then, for the people who scroll, ingredients and nutrition, shipping, certification badges, a heat meter, lifestyle images, the origin story, reviews.
Gifting is nine named sets from $25 to $175, “Jing’s Favorites,” “Chili Crisp Trio, Gift-Ready,” and a limited edition with a date (an advent calendar on pre-order). The announcement bar rotates three messages: the pre-order, free shipping over $75, the club.
What leaks
The rotating bar is three messages in one slot, which means a visitor sees one of them and it may not be the one that matters to them. And the first-order popup offers 20% before the visitor has seen a single product; on a $30 jar that is a habit, on a $160 box it would be margin given away to someone who was going to buy anyway.
Steal this
Make the pack sizes variants on the hero product’s page, and show the member price beside the list price. One page, every way to buy it, and a reason to join instead of a reason to wait for a sale.
Eleven years where money changes hands.
Checkouts, trade-ins and marketplaces for T-Mobile and Western Union. Same problems as a gift-box store, bigger numbers.
Send me your store. I’ll send back what I’d fix first.
Within two business days: the three things most likely costing you sales, ranked, and whether any of them need me at all. Reply in English, Vietnamese or Spanish.
Send me your store