I design online stores that users love.

Based on your audience, I help you discover what they need and want, and boost conversion and brand sentiment.

See three things I build ↓Let's chat ↓

Features I could build with you.

From the first screen to the cart, nothing is hidden.

Five changes, in the order a customer meets them. Press play and watch each one land on the phone.

  1. 1Your best seller first. Not the eleventh item in alphabetical order.
  2. 2The gift shown at the price. Free means free, not an $8 line in the cart.
  3. 3How far to free shipping. No surprise fee at checkout.
  4. 4A sale with an end date. Instead of a strike-through that never ends.
  5. 5Reviews next to the button. Where people decide, not three screens down.

Demo store, invented products. Every one of these is a theme setting, a discount, or a few lines of theme code. Nothing in your admin changes.

9:41demo-store.example
Free shipping over $100 · $8 flat below
This box ships free. Under $100, shipping is $8, shown here, not at checkout.
The gift box

The box everyone asks about, ready to ship.

★★★★★ 31 reviews
$148$128$148Tết price · ends Feb 7
+ 2 free bags of roasted cashews, added at checkout
Dried mango 120g
$5
Matcha chocolate cashews 85g
$5
Candied ginger 80g
$6
Chili tamarind 120g
$5

Tết on January 5th. Back to normal on February 7th. You set the dates once.

The colors, the banner, the countdown, the code and the price all switch on a schedule and switch themselves off. Tap a season to see the store change.

Everydaythe normal store
ChristmasDec 1 to Dec 24
TếtJan 5 to Feb 7
  1. 1A dated price. The discount starts and ends on its own.
  2. 2A code and a countdown for the people who need a reason today.
  3. 3The look changes with it. Red and gold for Tết, green for Christmas, scheduled the same way.

Shopify schedules discounts and theme changes with a start and an end on every plan. I set them up and leave you a one-page playbook for next year.

9:41demo-store.example
Free shipping over $100 · $8 flat below
— days left
—
The gift box

The box everyone asks about, ready to ship.

$148
Dried mango 120g
$5
Candied ginger 80g
$6

Four things in the box before the fifth. The price follows along.

Your customer picks what goes in. The box fills up, the total updates, and the button wakes up at four items. The rice-cracker shop in OC does this at the counter; this does it online.

  1. 1Pick from your own products. Add and subtract, see the total move.
  2. 2A minimum that makes sense. Four items before the box can be bought; a sixth gets a small discount.
  3. 3One line in the cart. "Gift box · 5 items", not five separate things.

Built with Shopify's bundles and a few lines of theme code. Your inventory counts stay right because every item is still your item.

9:41demo-store.example
Build a box · 4 items to start · free box and ribbon
Your box0 of 4 picked
Total$0
Pick four to unlock the box.
Dried mango
$5
0
Matcha cashews
$5
0
Candied ginger
$6
0
Chili tamarind
$5
0

Things people miss in store design.

56.4%Share of US online holiday spending done on a phone, Nov to Dec 2025. Design for the phone first; desktop is for people with time to sit down.Adobe Digital Economy Index, holiday 2025
57%Share of viewing time spent above the fold. If your best seller isn’t there, the fold is wasted.NN/g eyetracking
+270%Purchase likelihood with five reviews visible versus none; larger for higher-priced items.Spiegel Research Center, Northwestern
40%Cart abandonments where extra costs were the reason. The largest issue in all e-commerce experiences: users hate the feeling of hidden costs.Baymard, checkout survey
+8.4%Retail conversion lift from a 0.1 s faster mobile load; spend per visit rose 9.2%. Speed is the best-evidenced lever there is.Google and Deloitte, 37 brands, 30M sessions
18%Shoppers who abandon a checkout because the site asked them to create an account. Guest checkout first, Shop Pay on.Baymard, checkout survey

How it typically works.

Three steps, in this order. Most owners start with the first and decide about the rest after.

  1. 1

    Understand you, your customers and your business

    Working together, I learn who you are, who your customers are and what your store is trying to accomplish. Based on your needs, we scope the work.

  2. 2

    Design for what your business needs

    After discovery, we explore options together that solve your customers' problems and your business's.

  3. 3

    Prepare for each shopping season

    Holidays are coming up. Based on your marketing campaign, we match the visual brand direction, test weekly and run usability tests to keep refining the store in real time.

Let's talk about your store. Pick a day that works.

Tell me who you are and where your store lives online. I'll message you on WhatsApp to set a time.

Or write to hello@steveux.com
Walk the demo store →Product, collection, cart and checkout, with notes on each. 11 years as a designer →Checkouts, trade-ins, marketplaces and promotion engines for T-Mobile and Western Union. Bigger numbers, the same problems.