FindMyBike
MOBILE BICYCLE TRACKER
FindMyBike is a mobile application that allowed an owner to track their stolen bike. Even if users park in a safe location and properly lock the bike, once a bike has been stolen there little that can be done if users did not save their bike information to notify police.
FindMyBike
MOBILE BICYCLE TRACKER
FindMyBike is a mobile application that allowed an owner to track their stolen bike. Even if users park in a safe location and properly lock the bike, once a bike has been stolen there little that can be done if users did not save their bike information to notify police.
Overview
The Challenge: Choosing how to address bike theft in a mobile solution is difficult to focus down since multiple solutions are necessary to prevent bike thefts. Bikes are light, portable, high in value, and relatively easy to steal. Solutions can be divided between preventative measures and reactionary measures.
Team: 1 UX Designer, 1 Graphic Designer
Duration: 2 Weeks
My Role: User Research, Competitive Analysis, Storyboarding, User Flow, Sketching, Wire-framing, Usability Testing, Prototyping
Software: Pop, Sketch, Invision
The Solution: I focused on solving one area of the problem by designing a mobile application that would help track and report the stolen bike.
Research
Research
Marie - Cyclist Commuter
Marie is afraid to park her bike every day in her commute to class because she is worried that her bike will be stolen. She knows the proper techniques to securely lock her bike. She has an optimal lock that wouldn't be easy to break. She also is very careful about where she parks her bike in a secure area. However, in-spite of her best efforts that she knows that there is still a possibility that her bike could be stolen.
“I commute every day to class. I constantly worry about my bike being stolen.”
Photo: Brant Ward, The Chronicle
Market Research
Looking into the matter, I found out that despite the efforts of the San Francisco Police Department hundreds of recovered bikes from theft gangs were left to languish until being auctioned off or donated to charity. The problem, according to police, is that there's no way to find the rightful owners. A necessary step to find stolen bikes is to have the bike serial numbers & photos of the bikes in order to properly identify them.
Strategy
Strategy
Discovery:
Despite SF police's great effort, there are mountains of unclaimed stolen bicycles because owners do not have the proper documentation.
Hypothesis:
By removing pain points of the process of registering, notification, tracking, and reporting a stolen bike it would severely improve, reduce bike theft.
Vision:
Give users the ability to be notified, track & report stolen bikes. In order to properly report the bike, as part of the on-boarding process she would need to register her bike.
Design
Design
User Flow
I designed for 6 user flows:
- Login
- Bike Registration
- Pair Tracking Device
- Locate Bike
- Set Bike Location
- Track Bike Location
- Report Stolen Bike
Sketches
I sketched out low-fidelity wireframes of key screens and tested them with classmates in a participatory design session.
Tests with users quickly showed what was intuitive and what was not clear.
WIREFRAMES & Prototype
Based on my user research, I made design choice to focus on helping users register their bikes, monitor their bike, and notify others of a theft. Bike owners are not properly registering their bikes, leaving law enforcement with little hope to return stolen bikes. With the aid of FindMyBike, bike owners are able to quickly register their bike in minutes. The original process of filing a police report for a stolen bike could take anywhere between 30-50 minutes. Through rigorous testing, I was able to reduce the process to less than 5 minutes.
Result
Result
Final Mockups
I hired a visual designer to clean up the initial mockups and develop new branding for the mobile app. The designer was able to work on the original design but went for a darker toned design that would ultimately help with readability, power consumption, and improvement to highlight key actions vs navigational actions.
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